Arrow

Arrow electronics is a global provider of technology products and services, specializing in electronic components, enterprise computing. PHUNK was tasked to make an animation for their event Matchday at the KNVB “football” campus. The robots represent all of their departments and some of the employees presenting at the event have also been turned into 3D characters.

The Process

We set out to create a fast-paced, dynamic video for a live event, introducing characters that represented each department within Arrow. Each character had unique effects and a powerful entrance. Using 2D animation, we brought their faces to life and enhanced their arrival with vibrant particle effects, making both their introductions and transitions between characters even more impactful. The result was an engaging and cinematic experience that captivated the audience.

Illustration of four cartoon robots in various poses, each with a unique design and accessories, against a plain white background. One robot is holding WD-40, another has a shield, and they're all sporting orange and white color schemes.
A cartoon-style robot character with a screen face and antenna, standing on a grass-covered platform labeled "Security." The robot holds a glowing shield and stands next to a soccer ball.
3D robot holding Dutch flag and soccer ball on platform with 'DATA' label
A small robot with a red and white body, closed eyes, and a blue display floats above a soccer ball. It is positioned on a round grass platform labeled "CLOUD." The robot has flexible, metallic arms outstretched in a balancing pose.
3D character figurine on a grass-covered pedestal with the name "MARC"
3D cartoon character standing on round grassy platform with the name "Jeroen" displayed on it.
3D cartoon referee figurine with stripes on a round base labeled "Floris" against dark background.

Also want some football playing robots…

Or any other kick-ass animation?

Contact Us: info@phunk.studio

Phone: +31655142435