BCG + Facebook

PHUNK got the awesome opportunity to create an animation for BCG, a top-notch consultancy, and Facebook. They had teamed up to write a report about the future of marketing and what it means for businesses. Our job? To bring that report to life in a way that’s clear, engaging, and fun to watch. We're proud to share this 2D animation that dives into the world of marketing 2.0.

The Process

To take viewers on a journey through the world of modern marketing, we wanted to create a style that made the information both fun and engaging. By blending BCG’s brand guidelines with a mix of real-life examples and abstract visuals, we aimed to communicate their message as clearly as possible. To keep things moving smoothly, we added playful and dynamic transitions that guide the viewer through the content and keep the energy flowing.

Illustration of a computer monitor displaying analytical graphs and charts, with a cactus and stationery on a desk, set against a green background.

Illustration of two people on a train. One is seated and using a smartphone, while the other is standing, holding a handrail and looking at a phone. The train window shows a scenic landscape.

Colorful abstract data visualization, including bar charts, line graphs, pie charts, and human figure illustration on a multicolored background.

Illustration of a person holding a bottle in an online post, with another person typing on a keyboard. A smartphone and mouse are visible.

Also want a colorfull and dynamic explainer…

Or any other kick-ass animation?

Contact Us: info@phunk.studio

Phone: +31655142435