Citybranding

The Municipality of The Hague Citybranding approached us to help clarify and communicate their new marketing approach to the city’s partners. As residents and entrepreneurs in The Hague, we were honored to take on this project. To bring the story to life, we recreated familiar and iconic locations throughout the city and designed diverse characters representing its residents. Through these elements, we highlighted what makes The Hague truly unique,.

The Process

We developed an animation style that captures both the grandeur and intimate charm of the city, creating a visually authentic representation of its unique character.

To keep the animation dynamic and expressive, we combined various techniques, including 2D animation, 3D animation, and hand-drawn frame-by-frame animation. This approach allowed for complete freedom of movement, bringing the city to life in a fluid and engaging way.

Illustration showing a building and trees with notes about art style in Dutch. Includes two sea wave drawings and descriptions of 'foreground' and 'background' elements with varying detail levels.

Illustration of a woman in a blue coat walking with a suitcase inside a train station. A modern train is on the platform. The overhead sign says "Beatrixkwartier" with train departures listed.

Illustration of a surfboard storage room with multiple surfboards on racks, a door leading outside, and a surfing poster on the wall.

Illustration of a historic building with a clock tower, surrounded by trees and a black wrought iron fence, set against a clear blue sky.

Also want a frame by frame animated explainer…

Or any other kick-ass animation?

Contact Us: info@phunk.studio

Phone: +31655142435