Exact
Exact wants to attract the best people to work for them. With this in mind, PHUNK was asked to meet with Exact's marketing team to develop a recognizable and unique approach to Exact's employer branding. One thing that quickly becomes clear when interacting with Exact is that you’ll meet and connect with people from all walks of life. So it’s not surprising that the branding concept became:
Every Exacter has a unique character.
The Process
We began by designing a recognizable and iconic basic shape for the characters, ensuring they were both relatable and visually distinct. From there, we developed variations, enabling the creation of a diverse range of characters. We opted for an art toy style, which facilitated the rapid production of assets. Next, we focused on crafting specific employee characters for use in animations, starting with a general one to introduce the concept before tailoring them for employer branding purposes.
Application
The incredible thing about the way this project evolved was the sheer scope of the application of the characters and animations. They appeared on everything from massive banners on the company’s building to life-sized 3D prints and even an app that let users create their own avatars. Take a look at some of the innovative ways these characters became a part of exacts branding and culture.
Also want employees as 3D characters…
Or any other kick-ass animation?
Contact Us: info@phunk.studio
Phone: +31655142435