A cartoon gorilla character wearing a blue sleeveless jacket and pink sneakers stands with a confident pose. There are colorful doodles, including a crown and a banana, around it on a black background.
Animated gorilla character wearing a blue jacket and holding a spray can, standing against a black background.

Frisia

For the candy brand Frisia, we’ve brought their new mascot to life with the fun motto: "Dare to live the sweet life!" Meet their friendly new face an approachable gorilla who's all about spreading good vibes and sweet moments. You'll spot this cheerful character on Frisia's packaging, in their commercials, and anywhere the brand comes to life. The gorilla isn’t just a mascot it’s the face of the brand, ready to invite everyone to embrace the sweet side of life!

The Process

Creating a character that’s going to represent a huge brand and appear on countless packages is no small task. But honestly, we couldn’t have been more excited to take it on. Teaming up with the ad agency Serviceplan, we dove into the challenge headfirst. The brand wanted a gorilla character that felt both friendly and a little edgy, something that would mesh well with their new visual style. We explored tons of designs, balancing a stylized look with just the right amount of realism. One of the biggest challenges was getting the fur just right. It took some serious fine-tuning, but we nailed it in the end.

Character design of a gorilla featuring front and side views with annotations related to animation and anatomy. Includes lines indicating muscle structure, curves, and pose dynamics. Background is black with colorful doodles and text at the top.
Character design sketches of a cartoon gorilla with various poses and notes on anatomical features by Frisia PHYNK Animation Studio.
Sketches of a cartoon gorilla character with text "Frisia Phynk Animation Studio" and decorative symbols at the top.
Cartoon gorilla character designs with colorful features and accessories, including sketches and concepts with labels like 'candy satchel' and 'wooden necklace.'
Illustration of two cartoon hands with arched fingers, showing a small thumb pushed back and labeled diagrams.
Cartoon gorilla wearing a blue vest, white tank top, and yellow fanny pack, with colorful doodles and shapes in the background, on a black canvas.
Cartoon gorilla with playful background
Cartoon gorilla wearing jeans and sneakers on black background with Frisia and Phynk logos.

Also want a hairy 3D mascot…

Or any other kick-ass animation?

Contact Us: info@phunk.studio

Phone: +31655142435