Protest came to PHUNK Animation Studio with the question of whether we can make a cool high-energy edit in which we could translate their Green Up manifesto.

One of the challenges in communicating their journey to Green Up was that it covered two categories. One category was their PVRE range; this is a range of superior, functional clothing that Protest is making sustainable. The other category is PFC FREE in which Protest has set the ambitious goal of replacing all PFCs in their collection with eco-friendly alternatives.

To maintain the right energy in the edit, we made custom glitch-pop music and sounds for the audio.
We also added CGI elements and graphics to support the edit and to be able to visualize their story in its entirety

For the GreenUp campaign, we also created a short edit used for their social channels and delivered it in many ratios.