We Animate Your World

At PHUNK, we make worlds come to life – worlds that include animations, illustrations, and interactive experiences in which your clients and employees enjoy being engaged.

This blog will tell you more about how we created the world of Exact for their campaign called “Every Exacter has a Unique Character”.

The world of Exact

For Exact, we created a digital translation of the Exact family whereby we translated the Exact employees into a playful 3D character style and a strong connecting aspect, resulting in a world people can recognise. The characters offer the human factor and become relatable ambassadors for your brand.

Your World in the Real World

The success of a brand is very much determined by how the material is used. Finding a solid balance between offline and online means of communication, for example, greatly affects the effectiveness.

Exact commissioned us to design its carpool fleet in the newly developed style, and a gigantic poster showing the Exact family now covers nearly the entire building along the A13 motorway. 

Parallel to these activities, the first digital animation was launched, which explains what it is like to work at Exact. The different characters have also been incorporated into the Exact website and this has been widely communicated via the social media channels used by the company. The balanced deployment of offline and online channels has resulted in a highly effective launch.

Creating brand recognition

For the employer branding of Exact, we created an animation that focuses on the diversity within the Exact workforce. This animation is now used to recruit new personnel, with the animated characters representing actual Exact employees. Such an animation offers a recognisable and more accessible world through which people enjoy navigating.

Respond quickly to current affairs

Another benefit of creating such a world is that it allows you to respond quickly to current affairs. As much material is already available now, we can easily combine it and create new characters and animations. A great example is the visual we made for Chinese New Year, in which an Exact character is wearing a tiger suit to introduce the “year of the tiger”. And for Christmas, for instance, we created an animation in which the Exact characters play Charades with famous movies.

Interactieve App

Last but not least, we are now developing an app that the Exact employees can use themselves. With this app, they can create their own 3D character in the Exact style. You can use your character to assume different poses, take photos of yourself and other Exact characters, make stickers that you can use in WhatsApp messages, etc. 

Ready for the future

All these great steps ensure that Exact and its staff are ready for the future, in which they can be active in the digital worlds of today and tomorrow. With the latest developments like Web3 and Metaverses, it is crucial to think now about how you want to operate in these environments and make sure that you are geared up for this with the means that you can develop for your organisation today.