Nike

For Nike’s Back to School campaign, PHUNK was responsible for creating the 2D facial animation, bringing the characters to life with expressive and dynamic movements. Our team focused on capturing a youthful, energetic vibe that aligned with the brand’s identity and resonated with the target audience.

The Process

By carefully animating facial expressions, we emphasized emotions such as excitement, determination, and joy, making the characters feel relatable and engaging. The animation was seamlessly integrated into the campaign’s visuals, complementing Nike’s bold, high-energy aesthetic.

Through a combination of smooth motion, exaggerated expressions, and stylized design, our work added personality and depth to the campaign, enhancing its overall impact and storytelling.

Animated character with purple skin, green braids, wearing a black cap, white shirt, and patterned yellow skirt, stretching an arm forward in a bright room.

Animated character with blue skin and yellow hat holding a sneaker, against a background of shoe boxes on a shelf.

Also want some colorfull dancing characters…

Or any other kick-ass animation?

Contact Us: info@phunk.studio

Phone: +31655142435