Protest

For the Protest Fun(d), we were tasked with creating two animations. The first animation encourages people to submit cool ideas, starting with a blueprint and transitioning to the idea being humorously realized. The second animation is designed for NGOs and non-profits, illustrating how Protest Fun(d) provides helping hands to support these organizations in bringing their projects to life.

The Process

We wanted to explain the concept of the fund in a way that was clear, fun, and easy to relate to. To do this, we created humorous scenes featuring our two main target groups surfers and snowboarders. To match the lighthearted feel of the storylines, we chose a 3D animation style that fits well with the Protest brand and its playful energy. The result is a fun and engaging way to get the message across while keeping things entertaining.

Animated character on a surfboard with a lightbulb above his head, wearing a white shirt and yellow shorts, in a canal with buildings and a tree in the background.
Animated scene with two characters sitting by a campfire, one holding a beer and the other a hotdog with a tent in the background.
Cartoon scene with a vintage camper van equipped with a snow slope, a snowboarder on the slope, people sitting by a tent and campfire, and a grassy landscape with trees.
Animated character wearing ski gear, giving a thumbs-up in a grassy outdoor setting.
Two hands holding a blue paper titled "Protest Fun(d)" with information about budget, support, visibility, and a €10,000 fund for non-profit organizations in Europe, mentioning four projects in 2024. Background includes photos and blueprints.
Table with photos, blueprints, and non-profit initiative documents, including surf and snowboard themes, hands holding images, and a coffee cup.

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